E-commerce consulting and service contract

Summary

The tender concerns e-commerce consulting and support services for the Goethe-Institut at up to 160 locations in Germany and abroad. The contractor must support activities in e-commerce, strategic marketing, performance marketing, search engine optimisation, technical marketing and web analytics, and cooperate on the development of B2B, B2C and group registration concepts. The procurement is divided into two lots and framework agreements are planned for four years.