Helsinki City Theatre customer data and marketing automation system procurement

Summary

The tender concerns the procurement of a customer data management and marketing automation system for Helsinki City Theatre as a SaaS service, including implementation. The bidder must offer a system that consolidates customer data, supports data enrichment, segmentation, automation, multilingual communication and data protection requirements. Both price and quality are evaluated. The tender must be submitted in Finnish, while technical materials may also be submitted in English. Partial tenders, alternative tenders and parallel tenders are not allowed.