Tender detail

Need-based two-year framework agreement for creative solutions and campaign services

Summary

The tender concerns a two-year framework agreement for need-based creative solutions and campaign services. The contractor must deliver end-to-end marketing and communication campaigns, including creative and media services, as well as smaller individual tasks such as adapting designs, changing formats and producing individual materials. The tender also includes a first assignment: the anonymous creative concept and media strategy for the campaign "Ready for Autumn Storms". The framework agreement is expected to be performed through orders as needed, and the bidder must be able to handle several campaigns in parallel. The machine-readable notice includes financial turnover requirements, experience requirements and team capacity requirements that must be checked carefully in the tender documents.

Reference number
310181-0000
Buyer
Päästeamet
Country
Estonia (EST)
Procedure
Open procedure
CPV
79340000 Advertising and marketing services
Deadline
2026-06-30
Status
Open
Contract subject
Services
Estimated value
1 300 000,00 EUR
Source
RHR

Participation requirements

Tender requirements are available in the official tender documents.

Compliance requirements

The bidder must confirm the absence of the standard exclusion grounds, including participation in a criminal organisation, corruption, fraud and the other exclusion grounds listed in the ESPD. If an exclusion ground applies, the bidder may, where allowed, explain self-cleaning measures and provide supporting evidence. The notice also requires confirmation that the bidder does not use subcontractors or suppliers subject to the EU Russia sanctions restrictions for more than 10% of the contract value, and that the offered goods are not subject to international sanctions and do not originate from sanctioned areas. The machine-readable notice does not provide a complete plain-language list of all exclusion grounds, so the official tender documents should be checked.

Qualification criteria and exclusion grounds

The bidder must have had total annual turnover of at least EUR 1,500,000 in the last two completed financial years before the start of the procurement. The bidder must also have carried out at least 2 full-service campaigns during the last 36 months before the start of the procurement. Each campaign must have been completed, must have been led by the bidder as main contractor, and must have included project management; development of strategy and creative concept; creation, production and implementation of campaign materials; preparation of media strategy, including social media; and media planning and implementation. Each campaign must have had a value of at least EUR 70,000 excluding VAT, and both campaigns must have included the creation and production of television advertising. The bidder must confirm that it can perform the framework agreement under the described conditions and that it can involve enough team members required by section 6 of the technical specification. The exact team composition is not fully listed in the machine-readable notice and must be checked in the tender documents.